Patrizia Bortolin

Patrizia Bortolin is the award-winning Spa Director, Designer, and Project Manager behind the launch of ‘The Preidlhof Way’ at Preidlhof in South Tyrol, Italy. This new spa concept is inspired by the latest neuroscience research and seeks to balance hedonic and eudaemonic wellbeing. It has led to a 360 ° wellness makeover where Bortolin is responsible for branding, marketing, management, operations, recruitment, training, and customer service. She has introduced 12 new Transformational Wellness Retreats, new signature Ritu-als and treatments, a signature food philosophy and menu design, fitness concept, and a new beauty concept and Preidlhof cosmetic line. With 15 years of Spa Leadership experience, Bortolin has worked in spas across Italy, Greece, and Switzerland. She is renowned for instilling a psycho-emotional, experiential journey to the spa holiday, and instilling a more joyous approach to life. Prior to Preidlhof, Bortolin was Launch Director at Euphoria in Greece and, for seven years, Concept Designer and Spa Director of Vair at the internationally-acclaimed Borgo Egnazia in Italy. Bortolin’s qualifications include Spa Management, HR and Leadership, Project Management, Transformative Techniques, Life-Coaching, Beauty and Wellness, Positive Psychology, Psychosomatic Naturopathy, Mindfulness, and Relaxation Techniques. She is also a Laughter Yoga Leader and Yoga Nidra Trainer.