Nicola Iredale

Welcome to the world of APRANA. Firstly, the name is derived from Prana, which, as some of you will know, is a Sanskrit word meaning 'Life Force' and is also used to refer to breath, spiritual energy, and the vital principle.Our business came out of our many years enjoying the benefits that yogic disciplines gave us, from meditation to breath-work to yoga movements.Over many years of running successful marketing agencies and e-commerce businesses, we decided to channel all of our energies into a single online destination for people living a more sustainable, wellness-based lifestyle.A destination where like-minded people could visit to find products, practitioners, and help for their wellness journey.